Your product pages might look great, but if they don’t inspire clicks they’re just expensive wallpaper. Let’s take the guesswork out of conversion.
Most brands guess at visual optimization. We measure it. The BJW Visual Optimizer views through your customer’s eyes and scores your product page assets against category leaders. We can identify exactly where you're losing conversions, and deliver prioritized recommendations. No theories. No hunches. Just data-driven visual intelligence that converts.
A science-backed framework for e-commerce performance
We combine AI-assisted pattern recognition with 15+ years of CPG brand-building expertise. Every analysis is validated against competitor benchmarks within your category. It's the precision of enterprise agencies at boutique scale, specialized for beauty and wellness brands ready to dominate their digital shelf.
The Three C’s – our proprietary performance drivers
We score your visuals using three weighted pillars: Capture (40%), Connect (30%), and Clarity (30%) Our 3-phase process uses our proprietary 10-point rubric, identifies gaps with specific conversion lift projections, then validates actual performance at 30 and 60 days. We don't just recommend—we prove ROI with real data.
See how your brand assets score against elite competitors
Where do you actually rank? We analyze 5-7 competitors in your category, scoring every brand on the same rigorous criteria calibrated to your target audience. You'll see exactly where top performers excel—and where you're leaving points (and serious conversion lift) on the table.
Blue Jay Way delivers bespoke visual analyses tailored to your exact audience and metrics through our initial competitive audit, strategic asset recommendations, and ongoing performance measurement with iterative refinement based on real conversion data. Schedule your comprehensive audit and start converting.