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We empower early-stage and established brands with accessible creative vision to innovate boldly and scale with purpose.

Winging it with heart

At Blue Jay Way, we believe startups ignite transformative change and empower better choices for consumers. As a nimble and focused creative agency, we empower early-stage brands in beauty, wellness, and beyond with attainable, bespoke creative solutions to scale with precision and purpose.

25% free, 100% for good

We also dedicate 25% of our client work to pro-bono projects, fueling brands and organizations that drive meaningful change. Let’s leave this place better than we found it.

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  • The Hair Lab

  • Scintilla

  • The Body Lab

  • Lorde+Belle

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We're passionate about purpose-driven brands like you. Let’s collaborate and grow your creative capabilities

  • branding + strategy

    Visual identity
    Omnichannel asset development
    Naming + brand platforms
    Brand voice + copy
    Art direction
    Photography
    Video

  • digital experience

    DTC site design + development
    Ecommerce optimization
    Performance marketing
    Social strategy + optimization
    Journey refinement
    Path-to-purchase optimization

  • retail + merchandising

    Channel strategy
    Planograms
    Retail displays
    Windows
    Visual merchandising systems
    Navigation and wayfinding design

  • packaging + production

    Packaging design and development
    Mechanicals
    Renderings and comps
    Fixture design

how can we help?