TBL_Model1.png

We empower early-stage and established brands with accessible creative vision to innovate boldly and scale with purpose.

Purposeful Creativity

At Blue Jay Way, we believe startups ignite transformative change and empower better choices for consumers. As a nimble and focused creative agency, we empower early-stage brands in beauty, wellness, and beyond with attainable, bespoke creative solutions to scale with precision and purpose.

AI Powered Visual Intelligence

We blend creative vision with AI-driven visual intelligence to Capture attention, Connect emotionally, and drive Clarity. Our proprietary 3 C's framework unlocks audience preferences and lifts conversions on the digital shelf.

Find out more

  • The Hair Lab

  • Scintilla

  • The Body Lab

  • Lorde+Belle

See more

We're passionate about purpose-driven brands like you. Let’s collaborate and grow your creative capabilities

  • branding + strategy

    Visual identity
    Omnichannel asset development
    Naming + brand platforms
    Brand voice + copy
    Consumer surveys
    Photography + video

  • digital experience

    AI Powered Visual Intelligence
    DTC site design + development
    Ecommerce optimization
    Social strategy + optimization
    Journey refinement
    Path-to-purchase optimization

  • retail + merchandising

    Channel strategy
    Planograms
    Retail displays
    Windows
    Visual merchandising systems
    Navigation and wayfinding design

  • packaging + production

    Packaging design and development
    Mechanicals
    Renderings and comps
    Fixture design

how can we help?